Rebranding Victoria's Secret Retail
Since Victoria’s Secret is a well-known brand that is recognized all over the world they have to change many of its policies to try and improve the brand.
Specific areas of the brand like the diversity and inclusivity of the brand and their sizing policy still need work so that the brand can improve. With the suggestions, Victoria's Secret will be elevated.
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D&G:
Road Towards Unity
Designed the 'Unity' campaign for Dolce & Gabbana, addressing past controversies around racism and cultural insensitivity that damaged the brand's credibility.
This project highlights a creative journey emphasizing cultural diversity and inclusivity by combining Eastern and Western craftsmanship.
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Rebirth:
Fashion Show Debut
Burning Things and Withered Flowers, which symbolizes rebirth and transformation, while also serving as a personal metaphor.
It implies that her previously hidden existence discovered new possibilities through fashion, and thus she evolved and matured into a professional fashion designer
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Advanced Pattern Techniques
From Draft to Masterpiece:
Fashion Perfection Through Advanced Pattern Making
Demonstrate Esther Hwang's advanced skills in pattern drafting and manipulation.
She developed unique designs by incorporating complex silhouettes and textures, effectively creating diverse shapes and volumes.
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